ABOUT THE BRAND
Established in 2022 by Oshin Sarin, the eponymous label redefines the relationship between comfort and aesthetics. Their core philosophy prioritises well-structured garments, moving beyond traditional gendered sizing and in favour of inclusive "body type" categories. Sustainability is a cornerstone of the brand, with organic materials and environmentally conscious dyeing techniques used throughout their collections.
Oshin's unique strength lies in achieving a balance between understated elegance and captivating design. The label masters minimalist elegance. With clean lines, sharp tailoring, and subtle details, enough to grab your attention. Designed for all shapes, Oshin empowers you to express yourself freely.
MEET OSHIN
The namesake, founder and designer
-Oshin Sarin
My experience of the world is rooted in different narratives that are collected and discarded along the way, growing up around a mix of people from her boarding school days in Rajasthan up to my design school years in New York, I have always found pure joy in learning from real stories and discussions with people that surround me. Engagement and discussion is my mode of discovery, in the depths of people I have found all the wonder in the world, identity, authenticity and diversity.
-Design for Thought
While at design school in New York, I was specialising in womenswear, where one was expected to follow a certain design language keeping in mind who would be ultimately wearing the clothes, which I found slightly inhibiting as a design approach. Often intrigued by the idea of deconstructing the elements of menswear and womenswear, I had always wanted to blend a unique aesthetic that combines both masculine and feminine influences. Which can be worn by whoever wishes to wear it, without any limiting thought or feel.
-Behind the Brand
Sustainability is the means through which we operate, I wouldn’t say it is what made me start the brand or necessarily defines the brand. It’s a choice to be ethical, hence I look at it as seamless sustainability.
-A Conscious Integration
DESIGN PHILOSOPHY
our team focuses on staying in sync by creating an aligned space for learning, designing and evolving together
- structure
the merger of binaries, makes an ungendered body
with explored and researched construction silhouettes could embrace all bodies
- sizing
composition and viability are key in the selection of our fabrics: recycled cotton, organic cotton corduroy, banana, lotus and rose fibres allow our skin to breath
due to their porous and light property
- material
